Jay Godfrey
April 2019- April 2020
PR:
-Developed & executed feature stories, product placements, editorial reporting and analysis.
-Secured media placements in top-tier publications, web, blog, social, print and tv.
-Produced innovative press strategies & helped build brand awareness.
-Developed and executed press releases- seasonally and on key collections.
-Hosted press preview events.
-Organized event parties, activations and sample sales.
Social Media:
-Managed Twitter, YoutTube, Pinterest, Facebook & Instagram pages.
-Create and execute content calendar seasonally and adapted along the way to reflect changes.
-Developed strategies to grow social channel followers, brand awareness and drive traffic.
-Lead content development for daily social media, weekly emails, features and campaigns.
-Lead digital influencer outreach and secure placements. events and brand tags.
Photography:
-Created compelling, onboard content to increase engagement and sales
-Organized, produced, filmed and shot all the content for Jay Godfrey.
-Photographed & Filmed events.